See why we’re committed to Fueling Advisor Growth.
As advisors navigate unprecedented changes, Horizon provides the solutions and support to help transform their practices and allow them to focus on helping clients achieve financial security
CHARLOTTE, NC (June 10, 2025) – Fueling Advisor Growth – this three-word phrase has long been the unspoken ethos of Horizon, which has focused on innovative and forward-looking ways to serve the advisor community for three decades. Today, Horizon and its dedicated team of employees is unveiling a new brand designed to bring that ethos front and center in all they do, most importantly in their discussions with the thousands of advisors with whom they partner to solve some of their most pressing challenges.
As of June 9, Horizon Investments is now Horizon, better reflecting the fact that Horizon is far more than investments; they empower financial advisors with their innovative goals-based solutions, consultative business support, and easy-to-use technology, encouraging them to focus on what they do best: building meaningful relationships and helping clients achieve financial security.
“Great financial advisors do more than manage investments—they build strong relationships, offer thoughtful guidance, and help clients feel confident about their future. Many advisors get into this profession to make a difference in people’s lives, not just to manage portfolios. But being a great advisor today also means being a successful business owner. That’s where Horizon comes in for thousands of advisors who have already worked with our team, and where we can resolve major pain points for thousands more,” said John Drahzal, President & CEO of Horizon.
Horizon is also celebrating its 30th anniversary in 2025. This significant milestone serves as a testament to the firm’s commitment to growth and innovation in an industry marked by significant changes since the firm was founded in 1995.
“The evolution of this space and our business has only accelerated in recent years, and our 30th anniversary marked the perfect time for us to bring a new approach to how we describe ourselves and our mission,” added Danielle Learned, Chief of Staff and Head of Sales Execution with Horizon. “But our name – Horizon – still fits our philosophy so well. After all, you don’t look to the horizon to find what’s already happened, you look to see what’s still to come.”
