by Robbie Cannon, President and CEO of Horizon Investments for ETFTrends.com

• Goals-based investment management recognizes that fact and employs strategies designed to create ideal financial outcomes
• Why goals-based portfolio construction makes sense
• Managing risk within a goals-based portfolio

The importance of goals-based investment management strategies is becoming increasingly clear to financial advisors—and to their ever-more-sophisticated clients and prospects.

The fact is, the amount by which investors (a.k.a. your clients) under- or outperform the broad financial indices is of little consequence if they ultimately fail to achieve the most important goals they have set out for themselves through their lives.

Goals-based investment management recognizes that fact and employs strategies designed to create ideal financial outcomes—results that not only reflect investors’ real-world needs and objectives, but also help overcome their biggest real-world financial risks.

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